When you buy something with an in-app purchase, Apple takes a 30% cut of that transaction.
On the other hand, an Apple/iTunes gift card is Apple store credit which can only be used to buy things like App Store apps, in-app purchases, Apple Music subscriptions and the like.
Apple Pay isn't the same thing as a Apple gift card.Īpple Pay is just another way to use an existing credit or debit card, and it doesn't cost the merchant (i.e.